Indicative Integration Overview

The Snowplow-Indicative integration allows customers to easily connect Snowplow data into Indicative for behavioral analysis.

Indicative is the only behavioral analytics platform designed for business users to understand and analyze the full customer journey. Indicative connects to behavioral data sources to allow businesses to easily conduct sophisticated analysis of how customers are interacting with their business and allows them to maximize customer value.

1. Create Your Indicative Account If you do not have an Indicative account, first go to Indicative to register. create an account

2. Configure Your Indicative API key Select Snowplow as your data source and copy your Indicative API Key. get set up

3. Share your Indicative API key with Snowplow Log-in to your Snowplow Console and send your API key securely through freeform messaging under Credentials Sharing. Make sure to provide some context: “I am sharing my Indicative API key <key> to get my Snowplow data running to Indicative”. Snowplow Support will alert you once the data starts flowing. share your creds

4. Validate your data Go to your Indicative project to check if you are receiving data. You can also go to the debug console to troubleshoot the relay in real time.