IP Lookup Enrichment


This enrichment uses MaxMind databases to look up useful data based on a user’s IP address.


When a user browses your site or app their IP address is collected. Third parties maintain databases of additional points of information like geographic location publicly associated with a given IP address.

The IP lookup enrichment uses the MaxMind database in order to take the IP address collected and add additional data points to every event generated by the user with a given IP address.

For more information on this enrichment take a look here.


A user visits your site with an IP address of

Per the MaxMind database the geo_country for example gets set as United States.