1. Home
  2. Docs
  3. Managing data quality
  4. Failed Events
  5. Setting up data quality alerts

Setting up data quality alerts


Snowplow can send two types of alerts to help you monitor Failed Events:

  • New failed event: receive an alert within 10 minutes of a new type of event failure being detected on your pipeline.
  • Failed event digest: receive a twice-daily digest of all Failed Event activity in the previous 12-hour period.


To receive alerts you must have the Failed Events monitoring feature switched on in the Snowplow BDP console.

Subscribing to alerts

  • Login to Snowplow BDP console
  • Locate the pipeline you wish to set up alerts for in the left-hand navigation
  • Find and select Pipeline configuration
  • Scroll down to Pipeline alerts or use the page navigation to jump to it
  • Click Manage for the alert you wish to subscribe to
  • Add one or more email addresses by typing them into the input and clicking Add recipient
  • Once you have added all recipients, click Save Changes

If you’d like to learn more about Snowplow BDP you can book a demo with our team, or if you’d prefer, you can try Snowplow technology for yourself quickly and easily.