The Snowplow Tag can also construct Snowplow events from other GTM SS Clients such as GAv4.
Tag Manager Gallery
- From the Templates tab in GTM SS, click “Search Gallery” in the Tag Templates section
- Search for “Snowplow” and select the official “By Snowplow” tag
- Click Add to Workspace
- Accept the permissions dialog by clicking “Add”
Snowplow Tag Setup
With the template installed, you can now add the Snowplow Tag to your GTM SS Container.
- From the Tag tab, select “New”, then select the Snowplow Tag as your Tag Configuration
- Enter your Snowplow Collector Endpoint, and confirm the Cookie Name matches that of your Collector
- Click Save