Collecting data with Trackers and Webhooks

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iOS Tracker (1.4.0)

The iOS tracker supports iOS 8.0+macOS 10.9+tvOS 9.0+ and watchOS 2.0+

Installation

Dependencies are needed in order to use the iOS tracker library in your application. These can be installed manually, or through package managers.

Package Managers

Cocoapods

First make sure that Cocoapods is installed on your system.

For instructions, refer to the official Cocoapods guide here.

The tracker can be used in your project by adding SnowplowTracker to your project’s Podfile:

pod 'SnowplowTracker', '~> 1.4'

Now you can install the dependency in your project with the command: pod install.

Make sure to always open the Xcode workspace instead of the project file when building your project:

$ open App.xcworkspace

Now you can import classes in order to use the tracker e.g.:

#import "SPPayload.h" #import "SPTracker.h" #import "SPSelfDescribingJson.h" #import "SPEvent.h"

Carthage

In order to add the tracker to a project that uses Carthage, add the line to your Cartfile:

github "snowplow/snowplow-objc-tracker" ~> 1.4

Run carthage update and drag the appropriate frameworks to your project from the Carthage/build folder found in the project’s folder.

The tracker can be imported like this:

import <SnowplowTracker/SPTracker.h>

Swift Package Manager

[Available from v.1.3.0]

Note: At the moment it supports only the iOS platform due to technical limitations.

To install Snowplow Tracker with SPM:

  1. In Xcode, select File > Swift Packages > Add Package Dependency
  2. Add the repository of: https://github.com/snowplow/snowplow-objc-tracker
  3. Go to your project’s targets in the General tab > Frameworks, Libraries & Embedded Content section
  4. Click the + button. In the Choose frameworks and libraries to add dialog, select Add Other, and choose Add Package Dependency.

Demo apps

With the tracker we’ve included few demo apps that can be used to demonstrate working iOS apps that integrate the tracker and allow you to send events to a collector.

They can be found in the Examples folder:

  • SnowplowDemo: an Objective-C app;
  • SnowplowSwiftCarthageDemo: a Swift app which imports dependencies using Carthage;
  • SnowplowSwiftCocoapodsDemo: a Swift app which imports dependencies using Cocoapods.

The two Swift apps share the same codebase. The unique difference is in the configuration for the dependency managers.

For general testing, Snowplow Mini can be used as an easily deployable collector with a live web interface for viewing received events.

The apps can be run in an emulator or on an actual Apple device through Xcode.

Simply enter the endpoint of the collector in the app’s interface once it’s launched and press "send events"!

Implementation

The Tracker is designed to be used as a Singleton object, meaning that you should have only one instance of Tracker within your application. Without setting this up:

  • Multiple Emitters could become active resulting in the same events being sent multiple times.
  • Thrashing of the database.
  • Hogging of resources for sending HTTP requests which can slow your application.

For a basic example of the Singleton pattern:

// --- Header File 'SnowplowManager.h' @class SPTracker; @interface SnowplowManager : NSObject { SPTracker *tracker; } @property (nonatomic, retain) SPTracker *tracker; + (id) snowplowManager; @end // --- Method File 'SnowplowManager.m' #import "SnowplowManager.h" #import "SPTracker.h" #import "SPEmitter.h" @implementation SnowplowManager @synthesize tracker; #pragma mark Singleton Methods + (id) snowplowManager { static SnowplowManager *sharedSnowplowManager = nil; static dispatch_once_t onceToken; dispatch_once(&onceToken, ^{ sharedSnowplowManager = [[self alloc] init]; }); return sharedSnowplowManager; } - (id) init { self = [super init]; if (self) { SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:@"com.acme"]; }]; tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; }]; } return self; } @end

You can then access your Tracker via SnowplowManager *snowplowManager = [SnowplowManager snowplowManager].

Quick Start

Here’s the minimum code needed to create a tracker and send an event to a collector.

SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:@"example.com"]; // Required }]; SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; // Required }]; NSDictionary * data = @{@"level": @23, @"score": @56473}; SPSelfDescribingJson * sdj = [[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.acme/save_game/jsonschema/1-0-0" andData:data]; SPUnstructured *event = [SPUnstructured build:^(id<SPUnstructuredBuilder> builder) { [builder setEventData:sdj]; }]; [tracker track:event];

Tracker structure

Here we’ll explain the purpose of the classes provided in the tracker.

SPEmitter

Responsible for all the storage, networking and scheduling required to ensure events are sent to a collector.

Details like the collector endpoint and sending timeout lengths are set here.

SPTracker

SPTracker is the class where you can find the methods available for tracking events. This is also where all parts of the tracker are brought together, i.e. within SPTracker you must set the associated emitter, subject, etc.

SPPayload

SPPayload is simply a key-value store used for constructing events.

SPSelfDescribingJson

SPSelfDescribingJson is a class used for constructing self-describing JSONs (SDJs).

An SDJ has two fields: schema and data. The schema field is a URI that specifies where to find the schema that defines the structure of the data nested in the data field.

A self-describing JSON is sent directly to the collector. All events are self-describing JSONs.

Generally speaking, when sending your own custom events, you will want to create a SPSelfDescribingJson object instantiated with two arguments: the schema, and a SPPayload or NSDictionary that holds the structured data you’d like to track.

SPSubject

A “subject” represents an individual user that is being tracked. It is used to track data that persists with a user like timezone, user ID, platform, etc.

SPEvent

This is where all events are found, the available classes are:

  • SPPageView
  • SPStructured
  • SPUnstructured
  • SPScreenView
  • SPConsentWithdrawn
  • SPConsentGranted
  • SPConsentDocument
  • SPTiming
  • SPEcommTransaction
  • SPEcommTransactionItem
  • SPNotificationContent
  • SPPushNotification

Events are sent by providing them as arguments to the tracking methods found in SPTracker.

SPRequestCallback

This is a class that defines callbacks that are called when an emitter either fails or succeeds to send requests.

Tracking basic methods

Creating an emitter

Every tracker must have an emitter, so an emitter must be created first.

The URL endpoint must be defined.

SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:_url]; [builder setProtocol:SPHttp]; }];

Setting a User Identifier

You can set the user ID to any string:

[subject setUserId:userId];

Example:

[subject setUserId:@"alexd"];

Creating a tracker

To instantiate a tracker in your code simply instantiate the SPTracker class with the following builder pattern:

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; }];

By default iOS app sets automatically the parameter p (platform) as mob and desktop app sets it to pc. However, there are cases where you want to specify that differently by the default option.

On the tracker setup you can override the device platform entry calling:

[tracker setDevicePlatform: SPDevicePlatformGameConsole];

It resets the parameter p (platform) to the new value.

Here a full list of the supported platform values.

Sending events

In order to send an event, an event must first be made, and then supplied to a tracking method.

Here’s an example of constructing and sending a custom event:

NSDictionary * data = @{@"level": @23, @"score": @56473}; SPSelfDescribingJson * sdj = [[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.acme/save_game/jsonschema/1-0-0" andData:data]; SPUnstructured *event = [SPUnstructured build:^(id<SPUnstructuredBuilder> builder) { [builder setEventData:sdj]; }]; [tracker track:event];

Screenview event

A screenview event can be manually tracked like this:

SPScreenView *event = [SPScreenView build:^(id<SPScreenViewBuilder> builder) { [builder setName:@"Home screen"]; [builder setType:@"Navigation bar"]; [builder setTransitionType:@"swipe"] }]; [tracker track:event];

Attaching contexts to events

Contexts augment events with additional information. The tracker has standard contexts for automatically attaching useful information like geolocation, session, or app version/build to every event.

Each event has an argument for custom contexts in order to attach information that isn’t covered by standard contexts.

The custom context argument should consist of a NSMutableArray of NSDictionary representing an array of one or more contexts. The format of each individual context element is the same as for an unstructured event (referring to the fact that it consists of a schema and data field – they’re all self-describing JSONs).

If a visitor arrives on a page advertising a movie, the context dictionary might look like this:

{ "schema": "iglu:com.acme_company/movie_poster/jsonschema/2-1-1", "data": { "movieName": "The Guns of Navarone", "posterCountry": "US", "posterYear": "1961" } }

The corresponding NSDictionary would look like this:

NSDictionary *poster = @{ @"schema":@"iglu:com.acme_company/movie_poster/jsonschema/1-0-0", @"data": @{ @"movieName": @"The Guns of Navarone", @"posterCountry": @"US", @"posterYear": @"1961" } };

Sending the movie poster context with an event looks like this:

event = [SPStructured build:^(id<SPStructuredBuilder> builder) { [builder setCategory:@"DemoCategory"]; [builder setAction:@"DemoAction"]; [builder setContexts:[NSMutableArray arrayWithArray:@[poster]]]; }]; [tracker track:event];

Note: even if there is only one custom context attached to the event, it still needs to be placed in an array.

More advanced methods

Tracking features

Session tracking

By default, no client session tracking is activated. Once enabled the tracker will start appending a client_session context to each event it sends and it will maintain this session information for the life of the application, i.e. as long as the application is installed on the device.

Sessions correspond to tracked user activity. A session expires when no tracking events have occurred for the amount of time defined in a timeout. When a session expires, the session ID is incremented and session checking will stop. There are two timeouts since a session can timeout in the foreground (while the app is visible) or in the background (when the app has been suspended, but not closed).

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { ... [builder setForegroundTimeout:600]; // 10 minutes [builder setBackgroundTimeout:300]; // 5 minutes }];
Foreground and background events

In order to enable these events, use the method setLifecycleEvents during initialization of the tracker:

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setLifecycleEvents:YES]; }];

Foreground events are sent whenever an app is opened or resumed.

Background events are sent whenever an app is moved to the background.

Events are not sent on app close since the OS cannot guarantee advance notice of app closing.

Screen view tracking

Auto-tracking can be enabled to send screen view events whenever a screen is changed in the app (a screen change corresponds to when viewDidAppear() is called on a view controller).

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setScreenViewEvents:YES]; }];
Exception tracking

Auto-tracking can be enabled to send an event for exceptions that are raised. The only caveat is that the exception event will be sent when the tracker is restarted.

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setExceptionEvents:YES]; }];
Install tracking

Auto-tracking can be enabled to send an install event whenever the tracker is used for the first time in an app. The tracker will record when it’s first been installed, so deleting and reinstalling an app will trigger another install event.

If install auto-tracking is not enabled, the tracker will still keep track of when the app was first installed, so that when enabled, the tracker will send the recorded install event with a timestamp reflecting when it was first installed.

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setInstallEvents:YES]; }];

Standard contexts

These are out-of-the-box tracker options that when enabled will attach useful contexts to every event.

Session context

The session context includes sessionization information like user ID and session ID that can be used to relate user activity patterns to events.

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setSessionContext:YES]; }];
Application context

The application context includes app build and version number.

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setApplicationContext:YES]; }];
Screen Context

The screen context contains information related to the current screen being viewed on the device when the event is created.

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setScreenContext:YES]; }];
Platform context

The platform context will either be a mobile or [desktop context depending on which platform sends the event. It is enabled by adding an SPSubject to the tracker.

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setPlatformContext:YES]; }]; SPSubject *subject = [[SPSubject alloc] initWithPlatformContext:YES andGeoContext:NO]; [tracker setSubject:subject];
Geolocation context

The geolocation context is enabled by adding an SPSubject to the tracker.

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; [builder setPlatformContext:YES]; }]; SPSubject *subject = [[SPSubject alloc] initWithPlatformContext:NO andGeoContext:YES]; [tracker setSubject:subject];

Emitter options

These options are used to fine-tune the emitter.

Setting the request method

The request method used to connect to the collector, either: SPRequestGet, or SPRequestPost.

SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:_url]; [builder setHttpMethod:SPRequestPost]; }];

In a GET request, each event is sent in an individual request. In a POST request, events can be bundled together in one request.

Setting the protocol

The protocol used to connect to the collector, either: SPHttp, or SPHttps.

SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:_url]; [builder setProtocol:SPHttps]; }];

Setting a callback

An emitter callback can be set which will be called with the count of successful and failed events.

To implement you will need to:

Add the RequestCallback protocol to your header file:

// Example from the SnowplowDemo -> ViewController.h file: @interface ViewController : UIViewController <UITextFieldDelegate, RequestCallback> // Extra Example @interface MyObjcClass : NSObject <RequestCallback>

In your paired .m file add the following functions:

// Define Callback Functions - (void) onSuccessWithCount:(NSInteger)successCount { // Do something with result } - (void) onFailureWithCount:(NSInteger)failureCount successCount:(NSInteger)successCount { // Do something with results }

Construct the SPEmitter like so:

NSURL *url = [[NSURL alloc] initWithString:@"https://collector.acme.net"]; SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:url]; [builder setCallback:self]; }];

The self will work only if you have declared the callback functions in the same class as you are creating the emitter. Otherwise you will need to pass in the target for the class in which you have defined these functions.

Range

The number of events retrieved from storage in the database whenever the emitter needs more to send.

NSURL *url = [[NSURL alloc] initWithString:@"https://collector.acme.net"]; SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:url]; [builder setEmitRange:200]; }];

Thread pool size

This is the number of threads created to make requests for sending events:

NSURL *url = [[NSURL alloc] initWithString:@"https://collector.acme.net"]; SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:url]; [builder setEmitThreadPoolSize:15]; }]];

GET byte limit

The maximum data size of GET requests made by the emitter to send events.

SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:_url]; // Required [builder setByteLimitGet:50000]; // Optional }];

POST byte limit

The maximum data size of POST requests made by the emitter to send events.

SPEmitter *emitter = [SPEmitter build:^(id<SPEmitterBuilder> builder) { [builder setUrlEndpoint:_url]; // Required [builder setByteLimitPost:50000]; // Optional }];

Global contexts

[Available from v.1.3.0]

Getting started with Global Contexts

As explained above, the global contexts are particularly helpful when the developer wants to associate specific contexts to all the events or a subset of them, rather than adding the contexts manually to each event tracked.
This can be done at tracker setup declaring the contexts generator and the suitable subset of events.

// Instance a global contexts generator SPSelfDescribingJson *staticContext = [[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.snowplowanalytics.snowplow/test_sdj/jsonschema/1-0-1" andData:@{@"key": @"value"}]; SPGlobalContext *globalContext1 = [[SPGlobalContext alloc] initWithStaticContexts:@[staticContext]; ... SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; ... [builder setGlobalContextGenerators:@{ @"tag1": globalContext1, @"tag2": globalContext2, ... }]; }];

The method setGlobalContextGenerators: can be used to set up the generators which are able to create contexts. Each context generator is associated to a tag string.
The tag string can be used to remove a generator at runtime using the method removeGlobalContext.

SPGlobalContext *globalContext = [tracker removeGlobalContext:@"tag1"];

It returns nil in case there aren’t global contexts stored with the specified tag, otherwise it returns the removed SPGlobalContext instance.

It’s possible to add global contexts at runtime with the method addGlobalContext.

BOOL isAdded = [tracker addGlobalContext:globalContext tag:@"tag1"];

Context primitives

Context primitive is a term for anything that can be used as a context. A context primitive is a self-describing JSON, or a callback that creates a self-describing JSON.

Self-describing JSON

This is useful in cases where the context is static and it’s always the same.

SPGlobalContext *staticGC = [[SPGlobalContext alloc] initWithStaticContexts:@[ [[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.snowplowanalytics.snowplow/test_sdj/jsonschema/1-0-1" andData:@{@"key": @"value"}] ]]; [tracker addGlobalContext:staticGC tag:@"tag1"];
Context Generator Callback

A context generator callback returns an array of self describing JSONs, representing contexts.
They are evaluated each time an event is sent, hence they meet the case where we would like to send a context based on event information.
SPInspectableEvent is an interface that exposes internal data of the event processed: event name, schema and payload.

SPGlobalContext *blockGC = [[SPGlobalContext alloc] initWithGenerator:^NSArray<SPSelfDescribingJson *> *(id<SPInspectableEvent> event) { ... Computing using event informations ... return @[ [[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.snowplowanalytics.snowplow/test_sdj/jsonschema/1-0-1" andData:@{@"key": @"value"}], ]; }]; [tracker addGlobalContext:blockGC tag:@"tag1"];

Conditional Context Providers

The previous examples described the generation of contexts that are associated to every event.
However, there are cases where the contexts should only be applied to certain events.

Filter Callback

A filter callback is used to discriminate between events so we can attach global contexts only to certain events.

SPGlobalContext *filteredGC = [[SPGlobalContext alloc] initWithStaticContexts:@[[[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.snowplowanalytics.snowplow/test_sdj/jsonschema/1-0-1" andData:@{@"key": @"value"}]] filter:^BOOL(id<SPInspectableEvent> event) { return ["se" isEqualToString:event.name]; } ]; [tracker addGlobalContext:filteredGC tag:@"tag1"];
Ruleset Provider

A ruleset provider is used when you want to attach a global context to certain events based on the schema URI.

A ruleset provider has a ruleset which has a list of allowed schemas and a list of denied schemas. Both lists contain Iglu URIs which can be modified based on some syntactic rules.

In this example, the ruleset provider will attach the generated contexts (as described in the previous section) to events with the schema iglu:com.acme.*/*/jsonschema/*-*-*, but not to iglu:com.acme.marketing/*/jsonschema/*-*-*.

NSString *allowed = @"iglu:com.snowplowanalytics.*/*/jsonschema/*-*-*"; NSString *denied = @"iglu:com.snowplowanalytics.mobile/*/jsonschema/*-*-*"; SPSchemaRuleset *ruleset = [SPSchemaRuleset rulesetWithAllowedList:@[allowed] andDeniedList:@[denied]]; SPGlobalContext *rulesetGC = [[SPGlobalContext alloc] initWithStaticContexts:@[[[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.snowplowanalytics.snowplow/test_sdj/jsonschema/1-0-1" andData:@{@"key": @"value"}]] ruleset:ruleset]; [tracker addGlobalContext:rulesetGC tag:@"tag1"];
Ruleset format

RuleSet’s rules are the strings used to match against certain schemas, such as iglu:com.acme/*/jsonschema/*-*-*.

They follow the same five-part format as an Iglu URI:

protocol:vendor/event_name/format/version

with the exception that a wildcard can be used to refer to all cases.

The parts of a rule are wildcarded with certain guidelines:

  • asterisks cannot be used for the protocol (i.e. schemas always start with iglu:).
  • version matching must be specified like so: , where any part of the versioning can be defined, e.g. 1-, but only sequential parts can be wildcarded, e.g. 1--1 is invalid but 1- is valid.
  • at least two parts parts: com.acme.* is valid, while com.* is not.
  • vendors cannot be defined with non-wildcarded parts between wildcarded parts: com.acme..marketing. is invalid, while com.acme.. is valid.
Context Generator

In case the logic for filter and generator callbacks are too complex, it’s possible to specify them in a class that implements SPContextGenerator protocol.

@protocol SPContextGenerator <NSObject> /*! @brief Takes event information and decide if the context needs to be generated. @param event informations about the event to process. @return weather the context has to be generated. */ - (BOOL)filterFromEvent:(id<SPInspectableEvent>)event; /*! @brief Takes event information and generates a context. @param event informations about the event to process. @return a user-generated self-describing JSON. */ - (nullable NSArray<SPSelfDescribingJson *> *)generatorFromEvent:(id<SPInspectableEvent>)event; @end

In this case the logic for filtering and generation is encapsulated behind a context generator class.

@interface GlobalContextGenerator: NSObject <SPContextGenerator> @end @implementation GlobalContextGenerator - (BOOL)filterFromEvent:(id<SPInspectableEvent>)event { return YES; } - (NSArray<SPSelfDescribingJson *> *)generatorFromEvent:(id<SPInspectableEvent>)event { return @[ [[SPSelfDescribingJson alloc] initWithSchema:@"iglu:com.snowplowanalytics.snowplow/test_sdj/jsonschema/1-0-1" andData:@{@"key": @"value"}], ]; } @end

It can be passed to the tracker as usual:

SPGlobalContext *contextGeneratorGC = [[SPGlobalContext alloc] initWithContextGenerator:[GlobalContextGenerator new]]; [tracker addGlobalContext:rulesetGC tag:@"tag1"];

Tracking GDPR basis for processing with the GDPR context

[Available from v.1.3.0]

This release introduces the gdprContext and the enableGdprContext methods, which append a GDPR context to all events once enabled.
This allows users to easily record the basis for data collection and relevant documentation, and enables a straightforward audit flow for all events.

It takes the following arguments:

NameDescriptionRequired?Type
basisGDPR Basis for processingYesEnum String
documentIdID of a GDPR basis documentNoString
documentVersionVersion of the documentNoString
documentDescriptionDescription of the documentNoString

The required basisForProcessing accepts only the following literals: consent, contract, legal_obligation, vital_interests, public_task, legitimate_interests – in accordance with the five legal basis for processing.

The GDPR context is enabled by calling the setGdprContextWithBasis:documentId:documentVersion:documentDescription: method of the tracker builder or by calling the enableGdprContextWithBasis:documentId:documentVersion:documentDescription: method once the tracker has been initialised.

It is called as follows:

SPTracker *tracker = [SPTracker build:^(id<SPTrackerBuilder> builder) { [builder setEmitter:emitter]; ... [builder setGdprContextWithBasis:SPGdprProcessingBasisConsent documentId:@"someId" documentVersion:@"0.1.0" documentDescription:@"a demo document description"]; }];

IDFA tracking

IDFA allows advertisers to track a user’s device among reinstalls and apps. Obviously Apple has introduced way to limit the trackability in order to keep high level of privacy for the user. Users can choose to limit ad-tracking by preventing the IDFA being passed to advertisers.

The tracker allow to get the IDFA sending it as part of the mobile_context JSON which is attached to each mobile event.

If you want to track the IDFA you need:

  • Add AdSupport framework to your app. If it’s not added the tracker will not send the IDFA with the events.
  • If you add the AdSupport framework, please, be aware of the correct way to submit the app to the App Store. If you make use of IDFA you have to declare it during the App submission (More details [here).
  • The simulators can’t generate a proper IDFA, instead they generate a sequence of zeros. If you want to test IDFA with a real code, please, use the physical device.If you add the AdSupport framework but you don’t want get the IDFA with the events:
  • Disable the IDFA tracking with a preprocessor flag:
    1. Go to Build Settings of the imported Snowplow iOS Tracker
    2. Search for Preprocessor Macros
    3. Add a macro defined as SNOWPLOW_NO_IFA=1
    4. Remember: it must be added in the Build Settings of the SnowplowTracker framework. If you set it in the app’s Build Settings it won’t work.

The user has the ability to limit ad-tracking from the device’s Settings. If the user enable the limitations the tracker will not be able to track the IDFA.

API Reference

For documentation detailing the entire iOS tracking SDK, please refer to the API reference found here.