Collecting data with Trackers and Webhooks

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  3. Collecting data with Trackers and Webhooks
  4. Trackers – collecting data from your own applications
  5. JavaScript Trackers (Web and Node.js)
  6. JavaScript Tracker
  7. Google Tag Manager Custom Template

Google Tag Manager Custom Template

The Snowplow JavaScript Tracker can now be deployed directly to Google Tag Manager via a Custom Template. This is available in the Tag Manager Template Gallery.

There are two templates that you will need to use when setting up the Snowplow Custom Template.

  1. Snowplow Analytics Settings
  2. Snowplow Analytics

Snowplow Analytics Settings Template: A variable template which can be used to easily apply a set of tracker configuration parameters to tags created with the Snowplow Analytics tag template.

Snowplow Analytics Template: Load, configure, and deploy the Snowplow JavaScript tracker library. It supports the full functionality of the JavaScript SDK.


If you’d like to learn more about Snowplow BDP you can book a demo with our team, or if you’d prefer, you can try Snowplow technology for yourself quickly and easily.