Indicative Integration Overview¶
The Snowplow-Indicative integration allows customers to easily connect Snowplow data into Indicative for behavioral analysis.
Indicative is the only behavioral analytics platform designed for business users to understand and analyze the full customer journey. Indicative connects to behavioral data sources to allow businesses to easily conduct sophisticated analysis of how customers are interacting with their business and allows them to maximize customer value.
1. Create Your Indicative Account If you do not have an Indicative account, first go to Indicative to register.
2. Configure Your Indicative API key Select Snowplow as your data source and copy your Indicative API Key.
3. Share your Indicative API key with Snowplow
Log-in to your Snowplow Console and send your API key securely through freeform messaging under Credentials Sharing. Make sure to provide some context: “I am sharing my Indicative API key
<key> to get my Snowplow data running to Indicative”. Snowplow Support will alert you once the data starts flowing.